Thursday, February 3, 2011

The Elevator Pitch

I’d never heard of an elevator pitch until I was told I needed one.  The name comes from the idea that your pitch should be delivered in the short period of time it takes for an elevator ride, usually 20-60 second. That notion translates into 25 words to sell your book.  That’s a lot of wallop to pack into a few words.  Think about it.  Just 25 words to entice the browser into the world of your book.  Here are my  25 words.  You’re going to count them, aren’t you?
Three women travel west, escaping their oppressive Victorian society.  But, independence has a price and they must decide whether they are willing to pay it.

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